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EARTH ADVERTISING LAUNCHES IN MANHATTAN |
TOP MEDIA EXECUTIVES FOCUS ON CHANGING THE WORLD |
NEW YORK, NEW YORK, Apr. 19 -/E-Wire/-- Green marketing and pr veteran eFlicks Media launches Earth Advertising today to meet the growing demands of the group's largest key client: the planet.
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Earth Advertising is a cooperative of top talent and pioneers in the media industry united to support businesses in clean technology, new energy, progressive transportation, sustainable agriculture, socially responsible investment, non-toxic detergents and health safe products. The group's unique multi-platform media mechanisms also create interactive public outreach campaigns that help solve the greatest environmental issues of our time, including waste management and peak demands for energy in New York City.
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"It was time for us to ramp up and create a much more powerful voice in the media for green technologies and public outreach," says founder Martha Shaw.
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Earth Advertising is a creative public relations and media content outlet for environmentally responsible goods and services. Today, these compete for space in a culture largely dominated by the promotion of products and habits that can to be harmful to the health of people and the planet.
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"Advertising dollars don't just control which products get space on retail shelves and in the media," says Shaw who has worked at the pulse of the ad business for nearly two decades. "They are the currency that buys, sells and trades public mindshare in the private interest of companies and shareholders. Often there is little regard for social consequences. Earth Advertising is motivated to reshape the way the world consumes. The science and technology exist and I believe that people have the goodwill. What's missing are engaging messages and signage in the form of new media, and interesting incentives."
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Martha Shaw has served in the capacity of executive creative director, copywriter and department manager in major U.S. and Asian advertising agencies and is known for the impact of her campaign style which is often whimsical and fun. She has won top industry awards in e-media, radio, tv, print, outdoor and field marketing, including the title of Adweek Creative All-Star. Martha holds a graduate degree in Earth Science with a research background at Scripps Institution of Oceanography. She began her career in media as at KPBS and as a publicist for San Diego County Water Authority and the San Diego Department of Health.
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For over a decade, Ms. Shaw and eFlicks Media helped create the branding and communications of Stonyfield Farm as the company expanded its all-natural yogurt, ice cream and soy product line, to organic and grew from $4 million to $92 million in sales. eFlicks was the ad agency for the inception of Zip Car. Earth Advertising and eFlicks Media have worked on projects for Sun & Earth, Heal the Bay, WINGS Worldquest, Organic Valley, Consumer Powerline Riverkeeper, Domini Investments, Social Venture Network, ABC Home, Long Beach Aquarium, Future Tents, Investing in Media that Matters at Sundance, Moosewood, Nature's Equity, Peak Organic Beer, Green Apple Cleaner, SJF Cleantech and other entrepreneurial and educational institutions. (http://www.earthadvertising.com/ea-samples.shtml)
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The team's print, broadcast, outdoor and e-media have been featured on prime time news, NY Times, Wall Street Journal, Adweek, Fortune, LOHAS and many other media channels. Earth Advertising is a green certified M/WBE equal opportunity enterprise to create green collar jobs and support earth conscious businesses and ideas.
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For more information, please visit http://www.earthadvertising.com.
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Contact (212) 933-1391 info@earthadvertising.com or angel@earthadvertising.com
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