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Salon City and Liquid Technologies Manufacturer Ink Deal |
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BEVERLY HILLS, CALIFORNIA, Sep. 10 -/E-Wire/-- Salon City, Inc. (Pinksheets: SALN) announced today that it has signed a 2009-10 agreement with private labeler Liquid Technologies, an upscale personal hair care manufacturer, to begin promoting the two companies combined capabilities to manufacture products and provide media, branding and distribution services to a select group of high end salons including Salon City's HOT 100 Salons in America(sm).
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Salon City's management says the signing represents the beginning step of a strategic goal in its business plan to provide independent salons who become licensed by Salon City the services to develop and expand their private label brands through the company's media distribution channels. The rollout announcements will begin this fall with a series of advertisements in Beauty Entertainment magazine and will continue with a planned salon industry meeting in early 2010.
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John Maruszewski, President of Liquid Technologies commented on Salon City's product and distribution strategy, "The professional salon industry is one of the most dynamic and exciting industries I have seen in many years. As a long time manufacturer of personal care products, we have experienced many products and niches for which they were distributed. What Salon City is embarking upon is the most progressive program I have ever seen. The professional salon industry has motivated us as a manufacturer to specialize in this area, and what Salon City is coordinating is a perfect sign of the times. We feel that this industry has become a springboard for any successful brand, in any market, and that Salon City has every resource available to assist the current celebrity, salon owner or entrepreneur to reap the benefits of the retail market. I look forward to seeing the success of this program and I am convinced it will be sooner than later."
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Steven Casciola, Salon City's President and CEO explains Salon City's independent advantage, "The dream of thousands of salon owners and celebrity stylists has always been to get their name and brand recognized in their home towns and around the country. Many choose to contract with companies like Liquid Technologies to develop their own private label products, but they lack a distribution and branding campaign to grow the market beyond their own salon. Salon City is developing a unique network to help them do this. Together with Liquid Technologies, we envision small, independent entrepreneurs getting a one-of-a-kind opportunity to be licensed into our network, and from there having their products exposed and distributed in a manner they can afford to keep up. Many can achieve even higher levels of success."
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The timing of the manufacturing and marketing announcement coincides with Salon City's aim to grow the circulation of its publications to become the leading industry publication based on its circulation within the upcoming year. Salon City is focused on creating content and distributing it across all media platforms, which in turn will assist in this latest product initiative. Salon City is also looking to roll out new media products and utilizing all forms of media in order to penetrate its market fully.
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ABOUT SALON CITY, INC.
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Salon City, Inc., is an emerging media company, lifestyle brand and independent marketing network for products, distribution and services. Salon City was the first to brand the genre, 'Beauty Entertainment.' It publishes its flagship consumer publication, Salon City magazine, Beauty Entertainment magazine, Beautymaker Net News, and produces the award-winning web show, Hollywood CeleBeauty, online media, licensed events and awards shows. To see more on Salon City visit http://www.saloncity.com
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ABOUT LIQUID TECHNOLOGIES, INC.
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Liquid Technologies was established with a great vision in mind - to make unique, leading edge private label hair products for salons everywhere. Every product is tested by professional stylists. The company is well respected for making full product lines for top salons nationwide. Visit http://www.liquidtek.com
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Certain information contained in these materials is "forward-looking" information, such as projections, estimates, or statements of intentions, expectations or plans. Results may differ materially from the results contemplated in such forward-looking information.
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/SOURCE:
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Salon City, Inc. |
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09-10-2009 |
/CONTACT:
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Investor Relations
310-402-2801
investorrelations@saloncity.com
Editorial Inquiries
editor@saloncity.com
Media Relations
888-522-3263
info@saloncity.com |
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