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Salon City and Great Lengths Ink Deal For Multi-Media Branding Campaign |
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BEVERLY HILLS, CALIFORNIA, Aug. 28 -/E-Wire/-- Salon City, Inc. (OTC: SALN) an emerging media company, lifestyle brand and publisher of its flagship publications, BE! and Salon City magazine, announced the recent signing of a 2009-10 branding and advertising contract with Great Lengths -- the beauty industry's number one hair extension manufacturer. The contract calls for Great Lengths to be branded in Salon City's multi-media, including Salon City and Beauty Entertainment magazine, Beautymaker Net News and Hollywood CeleBeauty.
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Great Lengths' "Invest in Yourself" brand campaign rolled out this month with inside and back page ads in BE! Magazine and Beautymaker Net News -- Salon City's popular daily email news program which reaches approximately 150,000 readers monthly. The contract was one of the first for BE! Magazine. Brett Butcher, Great Lengths' business development director complimented the new print publication, "Salon City has put together an awesome concept in BE! Magazine. Our ads look fantastic and we're glad we jumped in early."
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Steven Casciola, Salon City's President and CEO says, "Great Lengths is highly-respected and a beauty powerhouse -- their hair extensions are in high demand and used by Hollywood stars and celebrities the world over. Their decision to be one of the first to come into BE! Magazine and continue partnering in our multi-media (print, online, digital, email push technology, etc.) leverages their campaign's effectiveness and visibility. We look forward to showcasing Great Lengths to Salon City's expanding global audience."
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ABOUT SALON CITY, INC.
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Salon City, Inc., is an emerging publicly traded media company, lifestyle brand and independent marketing network for products, distribution and services. Salon City was the first to brand the genre, 'Beauty Entertainment.' It publishes its flagship consumer publication, Salon City magazine, Beauty Entertainment magazine, Beautymaker Net News, and produces the award-winning web show, Hollywood CeleBeauty, online media, licensed events and awards shows. To see more on Salon City visit http://www.saloncity.com
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ABOUT GREAT LENGTHS
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Great Lengths' birthplace is London, one of the world's greatest fashion centers. David Gold, founder of Great Lengths, had set himself the goal to develop a hair extension system as simple to use as cutting or drying. When in 1991 he had developed and patented the Great Lengths principle he had simultaneously discovered the first method of thickening thin and fine hair in a very simple way.
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This invention set off a revolution in 1991. For the first time David Gold could offer hair extensions and hair thickening in one system. Great Lengths has become a sign of our times: men - and particularly women - have started preferring non-aggressive technical solutions and natural products.
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In this context Great Lengths has also been one step ahead from the start: so far no other system has developed a similarly non compromising technique of attaching additional strands to the customer's own hair. It goes without saying that only 100% natural human hair of the highest quality is used.
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It is, therefore, no wonder that Great Lengths should have established itself on the worldwide market within a few years. Today top hairdressers in Great Britain, Italy, France, Austria, Germany, Scandinavia, Holland, Belgium, Greece, Spain, Portugal, Switzerland, Luxembourg, the U. S. A., Canada, Brazil, Australia, New Zealand, Russia, Hong Kong, the United Arab Emirates, South Africa, the Caribbean, Japan, Mexico, Thailand and many more countries are offering Great Lengths with increasing success.
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Certain information contained in these materials is "forward-looking" information, such as projections, estimates, or statements of intentions, expectations or plans. Results may differ materially from the results contemplated in such forward-looking information.
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/SOURCE:
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Salon City, Inc. |
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08-28-2009 |
/CONTACT:
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Media Relations
888-522-3263
info@saloncity.com |
| /WEB SITE: |
http://www.saloncity.com
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