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Salon City Magazine says Kris Allen's 'Heartfelt' and Adam Lambert's 'Glam Rock' Personas Can Unite to Brand 'America's New Image' to the World. |
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BEVERLY HILLS, CALIFORNIA, May. 22 -/E-Wire/-- Salon City, Inc. (SALN.PK) an emerging media company, lifestyle brand and publisher of its flagship publication Salon City magazine, was on hand to report Kris Allen's big upset win over Adam Lambert in American Idol's finale Wednesday night. Legends and stars shared the stage with many of Idol's top finalists - Rod Stewart, Lionel Ritchie, Fergie and the Black Eyed Peas, Queen, KISS, Queen Latifah, Carlos Santana, Keith Urban, Steve Martin, Cyndi Lauper and more.
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Instead of a competition, however, Salon City's editors and independent salon network saw opportunity. Salon City's HOT 100 Salons in America – top media-savvy salons in the country – commented that while clients liked the iconic musical performances, they were most impressed with Kris Allen's 'Heartfelt' and Adam Lambert's 'Glam Rock' personas. In Adam's case, there's already been a surge in demand for the 'Glambert Look' – black eyeliner, black mascara and black nail polish – in salons and stores around the country.
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Steven Casciola, Salon City magazine's co-founder and editor in chief commented, "Kris's softer approach, and the 'Heartfelt' image that comes with it, will start to show up as a natural counterbalance to Adam's visually striking 'Glam Rock' image. Each look has its own unique strengths and a buying audience to go with it. I think their strongest effectiveness comes when they work together in branding a product, like they did in the Ford commercials Wednesday night. Their combined 'branding chemistry' when they appeared together in the ad created an appealing, All-Global Image that energizes and personifies the New American Lifestyle. By sharing their music and beauty entertainment talent and values, they synergized their power and effectiveness. They offer a powerful hint to marketers of how to sell in the New Economy and how companies can benefit from a 'unity in diversity' message that combines apparent opposites."
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Annie Casciola, Salon City co-founder and creative editor, remarked on last night's Idol extravaganza, "Music and beauty share a special bond when it comes to entertainment and shows. Last night we witnessed its awesome power. "
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Salon City magazine's contributing beauty experts had this to say about Adam's trend-setting 'Glam Rock' stage persona:
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COLIN – YOU CAN CUT HERE FOR THE LINK TO MORE OF THE PR RELEASE
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Morgan Henry of Blue Sky Communications: Adam Lambert is the person responsible for single handedly putting the glam back into rock and jumpstarting sales of black eyeliner nationwide. He may not have been crowned the king of American Idol, but he's certainly building a fan base of 'Glamberts' and starting a beauty trend.
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Too Faced Cosmetics' Jerrod Blandino is a big fan Adam Lambert's style. His top tip to help any eye become a rock star: "Go coal black or go home! When wearing black eyeliner it's important to apply with confidence...it's a statement look so don't chicken out. Apply a thin line of metallic color on top of a favorite black eyeliner for added shine!" (Try Too Faced Lava Gloss Eye Liner in Super Matte Black with a topping of Foiled Eye Liner in Black Beauty! $16.50 each at www.TooFaced.com)
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Sue Devitt Beauty is known for its eye intensifier pencils. Founder, Sue Devitt says, "For a dramatic eye, apply eye pencil along the base of the eyelid and into the lashline. Smudge higher above and below the lash line. Extend product just slightly further than usual to make eye look larger. Definitely curl lashes, and finish your smoky eye with three coats of mascara" (Sue Devitt Eye Intensifier Pencil in Pointe Noire, $18 www.beauty.com)
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Make-up artist Michael Marcus recommends using a cake eyeliner for staying power, especially when the weather turns hot. Simply run an eyeliner brush under water, dab it in the cake eyeliner (his favorite black is Kohl; $20 at (www.MichaelMarcus.com), place it in a line along the upper and/or lower lash line and he promises it will stay on all day long! "Cake eyeliner is a great investment because it not only lasts on the eyes longer, but you'll have it for months and months because you only need to use a little at a time," says Marcus.
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Achelle Dunaway, Resident Make-up Artist at e.l.f. Cosmetics, loves black eyeliner because "you can change your look so much with it!" exclaims Achelle. "If you're going for a professional look, I recommend a small, even line on just the top lashes. Try making four or five dots on the lash line and connecting them. This is an easy trick for drawing a straight line!" And, says Achelle. "If you want a really sexy look, draw a little "cat eye" where the line extends outside of the lash line a bit and upwards. This makes the eye look bigger!" Try e.l.f.'s Waterproof Eyeliner Pen in Black for only $1 for a liner that stays put and offers precision for drawing the finest to boldest of lines. http://www.eyeslipsface.com/eyes/waterproof_eyeliner_pen
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Laura Geller, Founder of Laura Geller Makeup, keeps her "makeup to a minimum with eyeliner and mascara" and loves the look of a lined eye! To make this dramatic look work for day she suggests using a lighter shade of liner. Laura uses Eye Rimz ($23 at QVC.com), black powder eyeliners veined with colored pearl pigments that transform eyes from "wow to wowee!" To create a perfect cat eye, Laura suggests that you "Start from the outside of the eye, making sure the brush is touching the lash line, and line both the top and bottom lashes. If a darker line is desired, simply apply it wet. This will not only deepen the color but cause the formula to become water-resistant," perfect for teary Idol-winner moments. http://qvc.com
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ABOUT THE HOT 100 SALONS IN AMERICA
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The HOT 100 Salons in America is an exclusive brand of Salon City and consist of the most popular and media-savvy independent salons in the USA. Selected salons are chosen from an overall industry base of nearly 250,000 salons around the country.
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ABOUT SALON CITY, INC.
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Salon City, Inc., is an emerging media company, lifestyle brand and independent marketing network for products, distribution and services. Salon City was the first to brand the genre, 'Beauty Entertainment.' It publishes its flagship consumer publication, Salon City magazine, Beautymaker, and produces the award-winning web show, Hollywood CeleBeauty, online media, licensed events and awards shows.
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Certain information contained in these materials is "forward-looking" information, such as projections, estimates, or statements of intentions, expectations or plans. Results may differ materially from the results contemplated in such forward-looking information.
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/SOURCE:
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SALON CITY, INC |
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05-22-2009 |
/CONTACT:
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Media Relations
888-522-3263
info@saloncity.com
www.saloncity.com |
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