 |
|
|
************************************************************************** |
E-WIRE PRESS RELEASE E-WIRE PRESS RELEASE E-WIRE PRESS RELEASE |
************************************************************************** |
|
|
U.S. Investor Forums to be Given First Hand Experience with Winning Colours |
Innovative Sampling Program Takes the Guesswork out of Winning Brands' Eco-Product Positioning |
BARRIE, ONTARIO, Jan. 2 -/E-Wire/-- Winning Brands Corporation (WNBD: Pink Sheets) www.WinningBrands.ca reports the introduction of an innovative product sampling program for the benefit of U.S. investor forums. Effective January 2, 2008 the company will release sample packages of Winning Colours® Stain Remover to investor forum participants, rather than only to retailer prospects. The reason for introducing the investor forum sampling program specifically for U.S. participants is that U.S. retail distribution of Winning Colours® is still so new that many Americans do not yet have a store near them where Winning Colours® Stain Remover can be purchased easily for their due diligence purposes. In Canada, Winning Colours® has recently become available at most Home Depot stores nationally, as well as Canadian Tire, Home Hardware, and participating True Value outlets – however the bulk of the company's investor forum participants live in the United States. A similar investor forum sampling program is being designed for Germany for possible commencement later in 2008 following an evaluation of the program's initial operations in the USA. The timing would relate to possible test marketing of some of the company's products in Europe at that time. The company's shares trade in Frankfurt also with the trading symbol WMU.f.
|
Winning Brands' CEO Eric Lehner says that this move is indicative of the company's original way of doing things. "Firstly – investors often have to waste a lot of their time and energy just trying to figure out if a company is legitimate – especially a young OTC. By delivering an example of what we make into investment forum participant's hands, it demonstrates that we are underway operationally and saves them the trouble of sourcing product. Secondly, speculative investors are an elite group of "possibilities thinkers". By definition they are bright risk takers and willing to take initiatives. If a critical mass of investor forum participants determine through their own legitimate personal experiences and judgement that the product(s) made by Winning Brands are worth knowing about, then these participants will have their own resourceful ways of spreading the word to decision makers and contacts who can accelerate Winning Colours® destiny" Lehner comments.
|
Winning Colours® Stain Remover is one of several eco-oriented products manufactured by Winning Brands Corporation. The company's goal for Winning Colours® is to become North America's favourite stain remover. It has been designed to be strong as a solvent, but gentle as soap. Lehner feels that that Winning Colours® kindness to skin is its most remarkable property. "People with normal skin will not find Winning Colours® irritating, unlike traditional paint solvents and stain removers. You can have it on your skin a long time while you use it on various jobs and feel good about how your hands feel afterward. That's a breakthrough in this category. This fact alone makes Winning Colours® a winner. The performance reality that you can clean up drips, drops and disasters as diverse as paint messes and wine stains with a single solution is all very good. But the fact that your skin feels great in the process, makes this a 'must have' for today's discerning consumer and the retailers who serve them" Lehner remarks.
|
In order to ensure that the program is implemented for the benefit of investor forum participants in particular, Winning Brands is inviting forum moderators to contact the company for details of how the program operates. That information will then be posted by forum moderators for the benefit of their forum members. "Winning Brands does not discriminate amongst forums. We do not post comments on forums and we do not influence the discussion on forums, for better or worse. We rely on the wisdom of the group through their discussion amongst themselves. No single individual in the world is as intelligent or knowledgeable as the collective wisdom of such a large group as to how to accomplish a goal like ours. Virtual community thinking is the most important resource of the 21st century. Winning Brands is ahead of the curve by applying this resource for the benefit of all stakeholders" Lehner concludes.
|
The Winning Brands Investor Forum Sampling Program will run on a trial basis while supplies last. An evaluation will then be carried out to determine whether the costs and benefits for investor forum participants are sustainable by the company over the long term. Similar programs may be considered for the company's other products, such as KIND™ Laundry Detergent, SMART™ Wet Cleaning Solutions, etc. No sampling program respondents will be solicited by the company for any purpose and no share purchase solicitation is made or implied. The program is intended solely to provide first hand experience to active discussion groups in order to demonstrate to respondents the skin friendliness of a remarkable new consumer stain removing product.
|
|
Winning Brands Corporation introduces a product sampling program for investor forum participants commencing January 2, 2008.
Winning Colours® Stain Remover is being sent free of charge to investor forum participants according to directions supplied by their forum moderators.
The program is designed to acquaint respondents with the skin friendliness of the new stain remover brand Winning Colours®
|
|
|
Certain statements in this news release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control. Winning Colors®, Winning Colours® and KIND™ are trademarks of Niagara Mist Marketing Ltd. SMART™ Wet Cleaning Solutions is a trademark of Solvent Free Solutions Inc.
|
|
/SOURCE:
|
Winning Brands Corporation |
-0-
|
01-02-2008 |
/CONTACT:
|
Eric Lehner, CEO
Winning Brands Corporation
www.WinningBrands.ca |
|
************************************************************************** |
To Transmit Your News Over E-Wire, visit http://www.ewire.com or
call 1-800-343-9013. E-Wire Is Broadcast To Millions Of Readers Worldwide |
************************************************************************** |
|
|
|
|
