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Creative Media Company Designs Sixty-Second Global Warming Public Service Announcement for Donation to Worthy Climate Change Organization |
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NEW YORK, NEW YORK, Nov. 15 -/E-Wire/--
New York City -- November 2, 2007 -- Loft49 Films created a sixty-second public service announcement to raise awareness on the issue of climate change. The spot takes place on a busy Manhattan street as pedestrians and cars cross in front of a large video wall with scenes of CO2 emissions and the affect greenhouse gases cause to the environment and concludes with people conducting their everyday lives below sea level.
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"The biggest problem our civilization faces in this century is climate change", said Caleb Cooks, the senior creative director at Loft49 Films. "Our goal was to create a campaign that says to carbon rich countries start taking action now".
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The campaign was shot entirely in New York City in high definition and edited using 2D/3D compositing and animation. The producers are actively seeking national climate change organizations to which they will donate the campaign.
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About Loft49 Films, Inc.
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Loft49 Films designs and creates television commercials, documentaries, interactive DVD content, public service announcements, video installations and long format films for national associations and advertising agencies.
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