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LEADING SUSTAINABLE FIBER AND FABRIC COMPANY FORMS ALLIANCE WITH THE STARBUCKS COFFEE COMPANY |
HT Naturals Provides 100% Organic Cotton Shirts For The "My Starbucks" Customized T-Shirt Program |
VANCOUVER, BRITISH COLUMBIA, Feb. 15 -/E-Wire/--
HT Naturals, formerly Hemptown Clothing Inc, and a division of Naturally Advanced Technologies, (NAT, OTCBB: NADVF), the leading provider of sustainable, environmentally friendly fibers and fabrics, has entered into an agreement with the Starbucks Coffee Company as an alliance for the "My Starbucks" T-Shirt program launching February 15, 2007.
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HT Naturals and Starbucks, a premier purveyor of the finest coffee in the world with more than 12,000 Starbucks-operated and licensed stores in the US as well as availability in 38 countries, have formed an alliance for the launch of a national consumer promotional program, the "My Starbucks" T-shirt program. The program is designed to further elevate the Starbucks consumer customization experience highlighting Starbucks commitment to innovation as well as customer individuality and personalization in beverage choices. Designed to be a fun and inspirational program, the "My Starbucks" program looks to spotlight their beverage options consumers can choose from by customizing their drinks with simple changes.
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Starbucks is collaborating with top designer, Mychael Knight, from the hit reality TV show, Project Runway, to create a limited run of customizable one-of-a-kind T-shirts that will be modified with his design allowing individual consumers to wear their favorite Starbucks® drink on their shirt. Starbucks chose HT Naturals to provide their 100% certified organic cotton blend T-shirts used in the program. Recognizing the expert craftsmanship of their sustainable clothing products and HT Naturals overwhelming passion and commitment to environmental and sustainable responsibility while also adhering to a triple bottom line theory of doing business (meeting social, economic and environmental concerns) also represented the perfect mission oriented alliance with the Starbucks brand.
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There will be a limited quantity of T-shirts made available for customization at no charge to the public from February 15 through February 28 beginning at 10:00am (PST) each day while quantities last. T-Shirts Available in the United States, obtainable only on www.starbucks.com. As part of a "sneak preview" Starbucks offered several celebrities and Hollywood influencers attending the recent Golden Globes awards show the chance to receive a customized T-shirt autographed by Mychael Knight; several celebrities and influencers donated their T-shirts to the Clothes Off Our Back Foundation for auction. The foundation is a 501c3 that was founded by actors Jane Kaczmarek and Bradley Whitford whose efforts, along with other members of the entertainment community, have helped improve the lives of children across the globe through charitable beneficiaries such as The Children's Defense Fund, Save the Children and UNICEF.
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ABOUT HT NATURALS HT NATURALS, DESCRIPTION - Naturally Advanced Technologies Inc. (OTCBB: NADVF), formerly Hemptown Clothing Inc., is a leading provider of sustainable, environmentally-friendly fibers and fabrics. The company's subsidiaries create a structure to produce alternative organic fabric products using hemp, bamboo, flax and other bast fibers to "replace cotton" generating significant environmental benefits. Hemptown Clothing and HT Naturals™ have proven the benefits of and desires for hemp-based products. Now the company is patenting CRAILAR™, a biotech enzyme fiber process that enables the cost-effective production of these quality and conservation-based textiles and composites. Therefore, management believes CRAILAR™ will significantly change production of fibers and composites. The company intends to license CRAILAR™ to partners in many industries including apparel; medical and hospitality textiles; upholstery; diversified industrials; and auto, marine and airplane parts. www.htnaturals.com
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Safe Harbor Statement This release may contain forward – looking statements within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Exchange Act of 1934 and the provisions of the Private Securities Litigation Reform Act of 1995 and is subject to safe harbor created by these sections. Actual results may differ materially due to a number of risks, including but not limited to, technological and operational challenges, needs for additional capital, changes in consumer preferences, risks associated with: market acceptance and technological changes; dependence on manufacturing and material supplies providers; international operations; and competition.
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About Starbucks Coffee Company Starbucks Coffee Company provides an uplifting experience that enriches people's lives one moment, one human being, one extraordinary cup of coffee at a time. To share in the experience, visit www.starbucks.com
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