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Carvalho Fisheries Launches Wild Planet, Inc. to Capture Emerging Gourmet Specialty Seafood Market |
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MCKINLEYVILLE, CALIFORNIA, Mar. 8 -/E-Wire/-- Carvalho Fisheries is pleased to announce the launch of Wild Planet, Inc., an independent gourmet specialty seafood company. Founded in September 2004, Wild Planet is strategically positioned to capture niche specialty seafood markets, such as tuna, salmon, crab and shrimp, with a line of shelf-stable seafood products that emphasize safety, nutrition, environmental sustainability, and great taste.
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Our Background, Experience & Vision
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Wild Planet has its roots in a major West Coast seafood company, Carvalho Fisheries. Carvalho Fisheries' principals, William Carvalho and Bill McCarthy have a combined 35 years experience in the global seafood business. Its third founder, Dave Weston, brings 30 years experience with the FDA and the California Health Department. His background adds expert insight into nutritional enhancement technologies and food safety. Their collective background and experience give Wild Planet valuable insights into the future of the seafood industry. We believe the future of the industry will revolve around four key rudiments:
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1. Consumer Safety Assurance. 2. Potency of Nutritional Benefits. 3. Ocean Sustainability. 4. Great Taste.
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Wild Planet will only market products that promote all four aspects.
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Why Wild Planet?
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Wild Planet Products Set the Highest Standards for Safety and Nutrition. Governmental warnings have alerted the public to potential health consequences of excessive methyl mercury exposure. Consumers are currently confused with the lack of definitive guidance that achieves consensus with both the FDA and the medical community. Wild Planet has stepped up and established the highest levels of safety assurance. "Minimal mercury" and "low mercury" are new classifications created by Wild Planet to assist consumers to choose seafood with the lowest and lower mercury levels respectively.
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Wild Planet Uses Special Handling and Processing Techniques to Ensure the Highest Quality. Handling and processing techniques can either retain or waste the nutritional value in seafood. Wild Planet's raw-pack process, traps within the can, all the natural juices and Omega 3 oils contained in the fish. Recent health studies highlight the value of essential Omega 3 oils in our diets. Both Albacore and Wild Salmon have received "super-food" status from respected dieticians and doctors, due to their Omega 3 richness. One can of Wild Planet albacore contains the same quantity of Omega 3 oils as six cans of the national brands.
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Wild Planet Cares for the Environment By Promoting Sustainability. Wild Planet believes conservation of wild habitat and the harvest of wild seafood are both compatible and synergistic. The company's products come from only sustainable fisheries.
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Wild Planet Cares For Kids With Child-Friendly Seafood
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Wild Planet implements the best handling and processing techniques to produce seafood that gives consumers the greatest health benefit possible. The company wants to help families understand how to maximize the benefits they can derive from seafood and to use it safely in their diets. To do this, Wild Planet partners with physicians, schools, and the EPA to help disseminate accurate information that will assist consumers in improving their health and wellness and bring them peace of mind.
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The EPA's recommended reference dose of mercury is 0.7 micrograms per kg of body weight per week. That means a child weighing 50 pounds can safely consume 4 ounces of Wild Planet's "Minimal Mercury" albacore compared to only 1.6 ounces of albacore from the national brands. Wild Planet makes tuna safe, healthy and fun again for kids and adults too.
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Wild Planet Products & Market Opportunity
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Wild Planet's initial product line includes Wild Albacore Tuna as well as Wild King Salmon, Wild Dungeness Crab, and Wild Pink Shrimp. These markets represent a multi-billion dollar opportunity for Wild Planet. Wild Planet has a significant competitive advantage to capture and hold the natural and gourmet markets through a guaranteed supply from its relationship with Carvalho Fisheries. Its supply share is the third largest on the West Coast. Additionally, Albacore, King Salmon, Dungeness Crab, and Wild Pink Shrimp are the four primary fisheries on the West Coast that are considered healthy stock, sustainable fisheries.
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Wild Planet's position in the industry is truly unique. Wild Planet is the designer, developer, manufacturer and marketer of these exciting niche seafood products. Wild Planet plans to take these products from the fishing vessels to the retail shelves on a national rollout never before seen in the specialty and natural food store seafood business. Throughout the process, Wild Planet management ensures that the company holds true to its original mission to provide safe, healthy, high-quality gourmet seafood in an eco-friendly way.
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Where To Buy Wild Planet Products
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Wild Planet products are sold online at www.safetuna.com. The company also ships directly to natural food and specialty food stores nationwide, as well as to various high-quality restaurants across the country. To find specific stores in your area, please call 1-800-998-9946.
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